Improving Insight into Merchandise Planning

Consumer Packaged Goods

The Organization

• A Multinational producer of luxury food items

• To empower the salesforce with the ability to track sales down to sku level detail to optimize selling strategies, promotional campaigns and customer rebates

• Unlock data from JD Edwards system to make the data repository accessible to sales/marketing group
• Provide users with a solution allowing for mobile analysis access while working at customer sites, disconnected from a network
• Utilize a powerful yet intuitive interface for users with varying skillsets and required a powerful yet intuitive interface

• Multi-dimensional access to customers/products/sales regions by various measurements changed the selling behaviour
• Sale reps were able to review at customer sites purchasing behaviour to provide real insight and assistance for merchandise planning
• Parent organization recognized the value of the solution and adopted it as an Enterprise solution

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